Outlets targeted by brands and investors
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Europe’s outlet retail sector is booming, with 588 new stores opened since July 2023. Poland is increasingly attractive: 16% of brands now target it, up from 10% a year earlier, due to low outlet space density (7 m² GLA per 1,000 residents). Europe has about 200 outlet centers totaling over 4 million m², concentrated mainly in the UK, Italy, France, Germany, and Spain (69% of supply). Investment in outlets surged to €653 million in H1 2025, above the 10-year average.
Outlets are evolving into day-long destinations with dining, entertainment, and immersive experiences, offering 30–70% discounts. Challenges remain—labor shortages (68%) and rising property and energy costs (70%)—but investor appetite stays strong.
