20:36 3 November 2026
Sinsay will debut in Montenegro in early ‘27
LPP will make Montenegro its 48th market, opening its first Sinsay stores in five locations in early 2027: Bijelo Polje, Podgorica, Ulcinj, Tuzi, and Radanovići. The retailer plans to expand to about 10 stores and launch online sales roughly a year after entering the market. The shops will offer clothing for women, men, and children, along with accessories and home goods. Montenegro is the last Balkan country where LPP does not yet operate stores.
Sinsay is the group’s main expansion brand: LPP opened more than 350 stores in the first half of 2026, including 314 Sinsay locations, and surpassed 4,000 stores worldwide in September.
