Western Balkan markets can be an export and investment opportunity, in particular for furniture, food, household appliances and tobacco, according to the report of the Polish Economic Institute (PIE) entitled “Western Balkans – new routes for Polish investments.”
“The Western Balkan countries are recovering their economies after difficult and devastating war experiences. Although Albania, Bosnia and Herzegovina, Montenegro, Kosovo, Northern Macedonia and Serbia are among the smallest in Europe, because their total area is two-thirds of Poland’s area and the total population less than half of the population of our country, they have investment potential for Polish enterprises. We have diagnosed that companies from the furniture, food, household appliances and tobacco sectors should be particularly interested in expansion to the Balkans,” said co-author Łukasz Ambroziak from the PIE foreign trade team.
PIE said that a factor that could increase the region’s attractiveness in the coming years is the decision of the leaders of Serbia, Albania and Northern Macedonia to create a common market. The other three countries – Bosnia and Herzegovina, Montenegro and Kosovo – were also invited to the initiative.